The Disney Social Media Team Shares Their Wisdom!
Attending the Disney Social Media Moms OTR Celebration in Chicago gave me the opportunity to learn from some social media greats: The Disney Parks’ social media team! Not only did they do a phenomenal job of creating a special, magical conference, but many shared with us their social media wisdom and some behind the “Disney social media” scenes information and tips. For a marketing minded person like me, it was super cool to hear how the top dogs make it all happen.
Jenn Fickler-Baker shared with us some of the ways Disney Parks uses their blog to engage followers. She explained the importance of HOW things are written and stressed the importance of being creative and getting people excited about what’s to come. So, how do Disney Parks do this? They use sneak peeks, behind the scenes clips, storytelling, and live chats (just to name a few) to get their followers excited. Jenn also recommended the use of a series to give identity and build an audience. One of the super fun ways Disney Parks excited their followers recently was with the #UltimateTweet. Have you seen it? It really is the Ultimate Tweet (with 140 characters- get it?) for any Disney fan:
Gary Buchanan emphasis that ideas can come from anywhere- even a typo at 3am. Gary continued to share how that 3am typo inspired the creation of the “Diaper Dans” (you know, instead of Dapper Dans). The struggle to create the video and Gary’s magnetism with kids was just as entertaining as the video itself. Check it out:
Gary and Jenn both shared ways Disney made all their social media platforms work together to market the new 7 Dwarfs Mine Train. From the “Rock Your Disney Side” theme to the “Be The 8th Miner” Contest, to Grumpy Cat and all the games, videos, contests, etc in between, it all worked together to market this new ride. I admit, I was getting a bit too excited by this point!
Michelle Stepney shared her experiences interacting with the media and writing articles. Whether being interviewed, interviewing someone or creating an article, Michelle had quite a bit of tips and wisdom to share. Some highlights are below, but her #1 piece of advice – “know the outlet” (your audience).
Suggestions on writing articles:
When being interviewed, stay focused and on topic:
As the interviewer, be in confident:
Keep in mind the following misconceptions:
As you can see, just this side of the conference alone was nothing short of great! Thank you again to everyone who made it happen!!
Disclosure: I was invited to and attended the Disney On-The-Road Social Media Moms conference in Chicago. All opinions expressed above are my own and are in no way influenced by companies or brands mentioned within. Post and page may contain affiliate links and advertising. Thank you for clicking through them! It helps keep Parenting Beyond here for you